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Connect Shopify and Mailchimp for profiles and events.

Use Mailchimp customer profiles to enrich Shopify events, and send shopping events from your store to Mailchimp.

Discuss this connection Setup resources

Use Mailchimp customer profiles to enrich Shopify events, and send shopping events from your store to Mailchimp. Set up profile access and event delivery separately.

ShopifyMailchimp
Convbox TrackingMatch customer profiles & deliver eventsMailchimp

Match profiles to events.

Customer context

Use Mailchimp customer profiles to enrich tracking for your Shopify store.

Lifecycle events

Send Shopify shopping events through Convbox Tracking to Mailchimp for lifecycle marketing.

Test a shopping journey.

Check that Mailchimp profiles match your store events, then confirm that a test shopping event arrives in Mailchimp. Review automation triggers before using the event to send messages.

CONNECTION SCOPE

Customer profile access and shopping event delivery are configured separately. Use the intended events in your automations and review trigger rules before sending messages. Available events and fields depend on your setup.

Setup steps.

Review your sources. Connect your tools. Verify the signals.

  1. Step 01

    Review your setup

    Identify the store, marketing platform account, existing event sources and automations that will use the new events.

  2. Step 02

    Connect profiles and configure events

    Connect Mailchimp as a customer profile source, then configure it separately as a destination for Shopify shopping events.

  3. Step 03

    Test events, then configure automations

    Check customer profile matching and event delivery separately. Verify received events, then configure automation triggers and rules to prevent duplicate messages before activating them.

Setup guide.

Follow the guides for profile access and event delivery, then verify each part of your connection.

About Convbox Tracking

Generate a Mailchimp API key

Prepare the credential for connecting your Mailchimp account.

Setup questions

What do I need before setup?
  • Access to the relevant Shopify and Mailchimp accounts.
  • The connected store, supported events, available fields and consent settings.
  • Existing event sources, automation triggers and rules that prevent duplicate messages.
How do I verify the setup?
  • The intended store and accounts are selected.
  • Customer profiles match the intended store events, with the expected matching fields.
  • A test event is received in Mailchimp with the intended event name and fields.
  • Automations use the intended events and include rules to prevent duplicate messages.
  • Consent settings and existing event senders have been reviewed.
Will these events trigger my existing automations automatically?

Check that each automation uses the intended event as its trigger. Verify the received events and review the trigger rules and message content before activating it.

Should I remove existing tracking first?

Review which tools send each event before changing your setup. Check the destination settings to coordinate event sources and deduplication, then test the resulting configuration.

Does Tracking create marketing automations?

No. Tracking supplies events. Create or update automations in Mailchimp, then review their triggers, message content and duplicate-send rules before activation.

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Shopify + Mailchimp · Tracking
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