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Mailchimp

Connect profiles. Measure email revenue.

Read Mailchimp profiles and send store events with Tracking. Measure visits, orders and revenue attributed to email with Analytics.

Explore capabilities & setupView documentation

Available features.

Choose the features and connections you need.

Convbox Tracking

Connect customer profiles and shopping events.

Use Mailchimp customer profiles to enrich store events, and send shopping events from your store to Mailchimp. Configure these two data directions separately.

Explore Tracking
DATA PATH

Mailchimp profiles → Convbox; store events → Convbox Tracking → Mailchimp

Confirm the receiving account and event scope, then test delivery and review existing automation triggers.
Convbox Analytics

Measure revenue attributed to your emails.

Use UTM-tagged links in Mailchimp campaigns and automated emails to attribute store visits, orders and revenue. This measures activity on your store; it does not import email account reports.

Explore Analytics
DATA PATH

Mailchimp UTM links → store visits and orders → Convbox Analytics

Check source, medium and campaign tags on a sample landing URL.

Before you connect.

Account access
Access to the Mailchimp account used by your store.
Events to measure
The store, shopping events and marketing automations you want to connect.
Validation plan
A test shopping journey and a list of existing event sources and automation triggers.
Email campaign links
Links from campaigns and automated emails, including source, medium and campaign parameters for Analytics.

Setup note: Validate customer profile access and shopping event delivery separately. Review trigger rules before activating marketing automations.

Setup guides.

Use these resources to configure Mailchimp and check your setup before relying on the data.

CONVBOX HELP CENTER

Generate a Mailchimp API key

Prepare the credential for connecting your Mailchimp account.

CONVBOX HELP CENTER

Measure email campaigns with UTM links

Identify campaign traffic from Privy, Mailchimp, Omnisend, and Klaviyo.

Explore the Convbox help center

Explore Mailchimp connections.

Find the tools you use together. Each card shows how Convbox connects their data, events, or reporting.

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