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Help Center (FAQs)

How to enable enhanced conversion in Google Ads backend

If you need to obtain more information from server-side orders through enhanced conversions, you need to enable the configuration of enhanced conversions in Google Ads backend to receive the corresponding data. The specific operation steps are as follows:

Step 1. Go to your Google Ads account, select the menu "Tools and Settings" > "Measurement" > "Conversions", in the "Conversion" menu, select the Conversion Action that you need to enable the enhanced conversion. The following figure is an example.

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Step 2. On the Details page, scroll to the bottom of the page and click on the "Enhanced conversions" option

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Step 3. Check "Turn on enhanced conversions", select "Google Tag" for Tag Type, then select "Edit code", and click "Save" to complete the setting.

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Note: OmniTrack has automatically edited the code, so you don't need to change anything yourself. Just click the "Save" button and the settings for Enhanced Conversions are completed.