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Measure Omnisend email revenue.

Attribute visits, orders and revenue on your SHOPLINE store to UTM-tagged Omnisend email links with Convbox Analytics.

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Attribute visits, orders and revenue on your SHOPLINE store to UTM-tagged Omnisend email links with Convbox Analytics.

SHOPLINEOmnisend
Convbox AnalyticsAttribute email visits and purchases
Visits, orders & revenue attributed to email

Measure email revenue.

Email campaign attribution

Use UTM-tagged Omnisend links to attribute SHOPLINE visits, orders and revenue in Convbox Analytics.

Compare campaigns and automated emails.

Give each campaign or automation a distinct tracking name so you can compare its visits, orders and attributed revenue.

See email alongside other channels.

Review email contribution in your store attribution reports using the same date range and attribution model as other channels.

CONNECTION SCOPE

This workflow attributes store activity using email link parameters. It does not import email opens, delivery reports or subscriber lists, and it does not send events or create automations.

Setup steps.

Check your data sources and campaign links. Review attribution.

  1. Step 01

    Connect your store

    Connect SHOPLINE to Analytics and confirm that visits and orders are being recorded.

  2. Step 02

    Tag your email links

    Set utm_source=omnisend and utm_medium=email. Choose a distinct utm_campaign value for each campaign or automation, and use it consistently across its links. Check tracking on every email you want to measure.

  3. Step 03

    Test a link and review attribution

    Click a test email link and check that its UTM parameters reach the store. Review the recorded source and campaign in Analytics, then compare results for a consistent date range.

Setup guide.

Set up email link tracking, then verify the source and campaign recorded in Analytics.

About Convbox Analytics

Measure email campaigns with UTM links

Identify campaign traffic from Privy, Mailchimp, Omnisend, and Klaviyo.

Setup questions

What do I need before setup?
  • An active Convbox Analytics connection for the store your emails link to.
  • Access to email link tracking settings in Omnisend.
  • A sample email, its landing URL and consistent campaign naming rules.
How do I verify the setup?
  • Your store records visits and orders in Analytics.
  • Source, medium and campaign parameters remain on the landing URL after redirects.
  • Test visits appear under the expected email source and campaign.
  • Reporting dates, time zones and attribution settings are aligned before comparisons.
Does this import Omnisend account reports?

No. Analytics uses the UTM parameters on email links and activity recorded on your store. Account-data connections are separate.

Will attributed revenue match the reports in Omnisend?

Each tool may use different attribution models, time windows and customer interactions. Check those settings when comparing attributed revenue.

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Your topic
SHOPLINE + Omnisend · Analytics
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