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Enrich TikTok Ads events with Emarsys profiles.

Use Emarsys customer profiles to enrich your store events, then deliver those events to TikTok Ads through Convbox Tracking.

Discuss this connection Setup resources

Use Emarsys customer profiles to enrich your store events, then deliver those events to TikTok Ads through Convbox Tracking.

EmarsysConvbox TrackingEnrich store events for matchingTikTok Ads

Match profiles to events.

Event enrichment

Use Emarsys profiles in Convbox to enrich your store events sent to TikTok Ads.

Test a shopping journey.

Inspect the available customer matching fields on a sample store event and verify its delivery to TikTok Ads.

CONNECTION SCOPE

Tracking uses customer profiles to enrich store events before delivery. Account reporting is a separate Analytics workflow. Available events and fields depend on your setup.

Setup steps.

Review your sources. Connect your tools. Verify the signals.

  1. Step 01

    Review your setup

    Identify the connected store, customer profile source and advertising account that will receive events.

  2. Step 02

    Connect profiles and configure events

    Connect Emarsys customer profiles to the store in Tracking. Configure the TikTok Ads event destination and the events to send.

  3. Step 03

    Verify matching and delivery

    Inspect the customer matching fields on a sample store event. Verify that TikTok Ads receives the intended events and fields, and check for duplicates. Event delivery and ad attribution are separate checks.

Setup guides.

Follow the guides for profile access and event delivery, then verify each part of your connection.

About Convbox Tracking

Connect Emarsys to profile stitching

Create OpenID Connect credentials and configure the required API permissions.

Find your TikTok access token

Create the Events API token for your intended Pixel.

Setup questions

What do I need before setup?
  • Access to the relevant Emarsys and TikTok Ads accounts.
  • The connected store, supported events, available fields and consent settings.
  • Existing pixels and customer profile sources.
How do I verify the setup?
  • The intended store and accounts are selected.
  • Customer profiles match the intended store events, with the expected matching fields.
  • A test event is received in TikTok Ads with the intended event name and fields.
  • Consent settings and existing event senders have been reviewed.
Does this also import advertising reports?

No. Tracking supplies conversion signals. Choose the separate Analytics workflow for supported account reporting.

Should I remove existing tracking first?

Review which tools send each event before changing your setup. Check the destination settings to coordinate event sources and deduplication, then test the resulting configuration.

Get integration help.

Share your tools and goal. We’ll help you choose a connection.

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Emarsys + TikTok Ads · Tracking
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