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Connect BigCommerce and Omnisend for profiles and events.

Use Omnisend customer profiles to enrich BigCommerce events, and send shopping events from your store to Omnisend.

Discuss this connection Setup resources

Use Omnisend customer profiles to enrich BigCommerce events, and send shopping events from your store to Omnisend. Set up profile access and event delivery separately.

BigCommerceOmnisend
Convbox TrackingMatch customer profiles & deliver eventsOmnisend

Match profiles to events.

Customer context

Use Omnisend customer profiles to enrich tracking for your BigCommerce store.

Lifecycle events

Send BigCommerce shopping events through Convbox Tracking to Omnisend for lifecycle marketing.

Test a shopping journey.

Check that Omnisend profiles match your store events, then confirm that a test shopping event arrives in Omnisend. Review automation triggers before using the event to send messages.

CONNECTION SCOPE

Customer profile access and shopping event delivery are configured separately. Use the intended events in your automations and review trigger rules before sending messages. Available events and fields depend on your setup.

Setup steps.

Review your sources. Connect your tools. Verify the signals.

  1. Step 01

    Review your setup

    Identify the store, marketing platform account, existing event sources and automations that will use the new events.

  2. Step 02

    Connect profiles and configure events

    Connect Omnisend as a customer profile source, then configure it separately as a destination for BigCommerce shopping events.

  3. Step 03

    Test events, then configure automations

    Check customer profile matching and event delivery separately. Verify received events, then configure automation triggers and rules to prevent duplicate messages before activating them.

Setup guide.

Follow the guides for profile access and event delivery, then verify each part of your connection.

About Convbox Tracking

Generate an Omnisend API key

Follow the account credential setup in the help center.

Setup questions

What do I need before setup?
  • Access to the relevant BigCommerce and Omnisend accounts.
  • The connected store, supported events, available fields and consent settings.
  • Existing event sources, automation triggers and rules that prevent duplicate messages.
How do I verify the setup?
  • The intended store and accounts are selected.
  • Customer profiles match the intended store events, with the expected matching fields.
  • A test event is received in Omnisend with the intended event name and fields.
  • Automations use the intended events and include rules to prevent duplicate messages.
  • Consent settings and existing event senders have been reviewed.
Will these events trigger my existing automations automatically?

Check that each automation uses the intended event as its trigger. Verify the received events and review the trigger rules and message content before activating it.

Should I remove existing tracking first?

Review which tools send each event before changing your setup. Check the destination settings to coordinate event sources and deduplication, then test the resulting configuration.

Does Tracking create marketing automations?

No. Tracking supplies events. Create or update automations in Omnisend, then review their triggers, message content and duplicate-send rules before activation.

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BigCommerce + Omnisend · Tracking
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