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Google Enhanced Conversions: Client Side vs. Server Side Tracking

One post tagged with "GTM(Google Tag Manager) & GA4"

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What is Server-side Tracking in Google Tag Manager

· 8 min read
Elton Wang

Google released a new tracking tool, server-side GTM. What is it all about? Should you use it? Can you use it? Everything you need to know, coming up. Today we're gonna talk about a hot topic in analytics deployment. It's server-side tracking.