转化路径指的是访问网站的用户为实现特定目标（例如购买商品、填写表格或订阅通讯等）所采取的一系列操作或步骤。

In recent years, due to the increasing interest in online privacy protection, there has been a growing movement to restrict the use of "cookies" that store browsing history in web browsers. As a result, significant changes are undergoing in the data usage practices of advertising technology industry, such as the implementation of GDPR (General Data Protection Regulation) in the EU and restrictions on the use of third-party cookies in web browsers by IOS systems.